This project started with a need for clarity. The existing site held a lot of meaningful content, but it wasn’t always easy to navigate or fully take in. I focused first on structure—mapping out how everything connects and where users were getting lost—then simplified and reorganized it into a more intentional flow.
Alongside the website, the brand itself was redesigned from the ground up. The process began with mood boards to establish a clear visual direction, shaped by color palette, typography, and overall tone. From there, the logo was completely reworked, giving the brand a more cohesive and refined identity that better reflects the work.
The visual direction was kept restrained and considered. Typography, spacing, and layout were used to create a sense of calm and readability, allowing the content to feel more approachable without losing its depth. The result is a more cohesive platform that better supports Heather’s work and makes it easier for people to engage with it.
