Overview

Bountiful Farms needed a website redesign as they expanded from the medical market into the recreational space, requiring a more refined and accessible digital presence.

This project was about evolution—taking an existing brand and helping it transition into a broader, more competitive market. The site needed to feel more polished and approachable while still maintaining the credibility they had already built.

I started by creating wireframes and a site map to clearly define the hierarchy and structure of the site, making the experience as seamless and intuitive as possible. From there, I focused on aligning the visual language with a more refined and cohesive user experience.

Content and layouts were thoughtfully organized to improve flow and clarity, making it easier for users to navigate while strengthening the overall brand presence. The end result is a more adaptable and intentional site that supports the brand’s growth.

Stef has provided graphic arts projects for Bountiful Farms for close to a year, including website redesign, in-store merchandising, and advertising. While her technical skills are strong and she is adept at taking direction and translating that into aesthetically pleasing pieces that communicate our objectives, her greatest asset to Bountiful is her ability to work collaboratively with various members of our team and get to the heart of what we want to communicate and then thinking out of the box to come up with different designs/concepts that we had not contemplated. This enabled us to stand out in a crowded and competitive market. I highly recommend Stef.

Jeff Barton

CEO, BOUNTIFUL FARMS

Website Redesign for Newly Expanded Company, Bountiful Farms

Bountiful Farms

Website Design, UX/UI Strategy, Marketing & Visual Assets

Spring 2025

Bountiful Farms needed a website redesign as they expanded from the medical market into the recreational space, requiring a more refined and accessible digital presence.

Jeff Barton